Brand Management Audit Paperback / softback
by Don Knight
Part of the Financial Times Series series
ANALYSE AND EVALUATE YOUR COMPANY'S STRATEGIC FOCUSCreating the right brand and communicating this to consumers is essential as it enables you to distinguish your company's products from those of your competitors.
This audit provides a systematic way of understanding what brands are and what added values they offer, both to the consumer and the company.
It provides a six-step approach which can be used to evaluate the business performance of any brand, enabling you to: Understand how brands and brand identities can be used effectively Identify what needs to be understood about a brand Choose an audit team and set objectives for the audit Gather data and analyse and present the results from your brand audit
- Format: Paperback / softback
- Pages: 132 pages
- Publisher: Pearson Education Limited
- Publication Date: 25/10/1999
- Category: Management accounting & bookkeeping
- ISBN: 9780273649342