Trust, Social Relations and Engagement : Understanding Customer Behaviour on the Web Hardback
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies.
A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
- Format: Hardback
- Pages: 231 pages, XXVII, 231 p.
- Publisher: Palgrave Macmillan
- Publication Date: 31/07/2012
- Category: Business strategy
- ISBN: 9780230391246