Trust, Social Relations and Engagement : Understanding Customer Behaviour on the Web, Hardback Book

Trust, Social Relations and Engagement : Understanding Customer Behaviour on the Web Hardback

Description

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies.

A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Information

  • Format: Hardback
  • Pages: 231 pages, XXVII, 231 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230391246

£75.00

£56.65

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops