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Sports and Entertainment Marketing, Hardback Book


SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts.

Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.


  • Format: Hardback
  • Pages: 448 pages
  • Publisher: Cengage Learning, Inc
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781133602446



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