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Pricing in Business, PDF eBook

Pricing in Business PDF

Part of the Routledge Library Editions: Industrial Economics series

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Description

This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.

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Other Formats

Also by Douglas Hague   |  View all

Also in the Routledge Library Editions: Industrial Economics series   |  View all