Social Marketing : Global Perspectives, Strategies & Effects on Consumer Behavior Hardback
Edited by Douglas W. Evans
This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings.
The main objectives are to synthesise recent developments in theory and research methods, especially those brought about by information technology.
It is also one of the goals of the authors' to illustrate those developments through a series of case studies.
- Format: Hardback
- Pages: 237 pages
- Publisher: Nova Science Publishers Inc
- Publication Date: 01/06/2015
- Category: Advertising & society
- ISBN: 9781634825979