International Marketing Strategy : Analysis, Development and Implementation, Paperback / softback Book

International Marketing Strategy : Analysis, Development and Implementation Paperback / softback

Description

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process.

The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

Information

  • Format: Paperback / softback
  • Pages: 491 pages
  • Publisher: Cengage Learning EMEA
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781473723702

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