Essentials of Marketing Mixed media product
Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing.
The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice.
It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.
Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
- Format: Mixed media product
- Publisher: Pearson Education Limited
- Publication Date: 05/02/2014
- Category: Sales & marketing
- ISBN: 9781292063881
- Paperback / softback from £44.35
- Mixed media product from £53.93