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Principles of Marketing Student Access Card, Digital product license key Book

Principles of Marketing Student Access Card Digital product license key


This textbook presents an introduction to marketing.

It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.


  • Format: Digital product license key
  • Pages: 4 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780273710004

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