Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Principles of Marketing with Companion Website with Gradetracker Student Access Card, Mixed media product Book

Principles of Marketing with Companion Website with Gradetracker Student Access Card Mixed media product

Mixed media product

Item not Available

Description

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.

Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Information

  • Item not Available

  • Format:Mixed media product
  • Pages:col. Illustrations
  • Publisher:Pearson Education Limited
  • Publication Date:
  • Category:
  • ISBN:9781405846349
Save 2%

£52.99

£51.79

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Item not Available

  • Format:Mixed media product
  • Pages:col. Illustrations
  • Publisher:Pearson Education Limited
  • Publication Date:
  • Category:
  • ISBN:9781405846349