Marketing Management and Strategy : A Reader, Paperback Book

Marketing Management and Strategy : A Reader Paperback


This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.


  • Format: Paperback
  • Pages: 416 pages
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780135584538



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