50 Management Ideas You Really Need to Know Paperback
Part of the 50 Ideas You Really Need to Know series series
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp.
In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates.
Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained.
Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
- Format: Paperback
- Pages: 208 pages
- Publisher: Quercus Publishing
- Publication Date: 02/08/2012
- Category: Management & management techniques
- ISBN: 9781780875835
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