Reputation Management : Revised Edition, Paperback / softback Book

Reputation Management : Revised Edition Paperback / softback

Part of the Management Extra series

Description

This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance.

It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk.

It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

Information

  • Format: Paperback / softback
  • Pages: 112 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780080557427

Other Formats

£35.99

£33.25

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also in the Management Extra series   |  View all