Innovation in Luxury Fashion Family Business : Processes and Products Innovation as a Means of Growth, Hardback Book

Innovation in Luxury Fashion Family Business : Processes and Products Innovation as a Means of Growth Hardback

Description

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability.

This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Information

  • Format: Hardback
  • Pages: 195 pages, X, 195 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9781137498649

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