Selling Shakespeare to Hollywood : The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium, Paperback / softback Book

Selling Shakespeare to Hollywood : The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium Paperback / softback

Description

Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes.

Focusing particularly on three sub-genres--the teen Shakespeare film, the hybrid Shakespeare film, and the "faithful" adaptation--the author argues that the commercial success of the most popular films stems from blurring the line between the "traditional Shakespeare" and a more modern interpretation of the texts.

Information

  • Format: Paperback / softback
  • Pages: 224 pages, colour & b/w images
  • Publisher: University of Hertfordshire Press
  • Publication Date:
  • Category: Films, cinema
  • ISBN: 9781902806518

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