Selling Shakespeare to Hollywood : The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium Paperback / softback
by Emma French
Breaking from traditional critiques of Shakespeare films based on either the aesthetics of the films or on a comparison between the film and source text, this new analysis of recent Shakespeare movies seeks to explain what makes such films commercial successes.
Focusing particularly on three sub-genres--the teen Shakespeare film, the hybrid Shakespeare film, and the "faithful" adaptation--the author argues that the commercial success of the most popular films stems from blurring the line between the "traditional Shakespeare" and a more modern interpretation of the texts.
- Format: Paperback / softback
- Pages: 224 pages, colour & b/w images
- Publisher: University of Hertfordshire Press
- Publication Date: 10/02/2006
- Category: Films, cinema
- ISBN: 9781902806518