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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment, Paperback / softback Book

Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

• Takes a unique approach to considering the digital consumer and digital consumption, considering it from the perspective of the brand and how brands engage with, understand and manage their customers. • Suitable as core and recommended reading across a broad range of Digital/Online Consumer Behaviour, Digital Marketing and Marketing Management modules. • Real-life examples and case studies from across sectors are used to explain how brands operate in practice, whilst reflective questions and activities allow students to critically reflect on their learning.

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£38.95

Less than 10 available - usually despatched within 24 hours
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