Competitive Strategies : Managing the Present, Imagining the Future Hardback
Part of the Bocconi on Management series
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies.
It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Format: Hardback
- Pages: 272 pages, XVI, 272 p.
- Publisher: Palgrave Macmillan
- Publication Date: 30/11/2012
- Category: Business strategy
- ISBN: 9780230301641