Competitive Strategies : Managing the Present, Imagining the Future, Hardback Book

Competitive Strategies : Managing the Present, Imagining the Future Hardback

Part of the Bocconi on Management series

Description

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies.

It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Information

  • Format: Hardback
  • Pages: 272 pages, XVI, 272 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230301641

£109.99

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