The Frontline Leader : Developing Effective Leadership Skills Paperback / softback
by Ern Prentice
Every organisation, whether in the public or the private sector, is geared to theoperational philosophy of purpose, policy, planning, presentation and performancereview, and is structured accordingly.
The delivery process or service, by which thewhole is judged, is the defining step and this is usually in the hands of the frontlineleader, often the most externally and internally visible representative of the provider. In larger organisations the personality of the frontline leader may not emerge, butelsewhere, particularly in smaller organisations, the frontline leader personifies thebusiness and reflects its effectiveness and its image. Thus it is essential that the selection and training of the frontline leader be handledwith care.
The reputation and image, if you like the `brand', of the organisation is anextremely valuable asset requiring a great deal of investment to create.
It is this veryimage and reputation which is largely determined by the competence and performanceof the frontline.
- Format: Paperback / softback
- Pages: 292 pages, 69 illustrations
- Publisher: Publishing 451
- Publication Date: 30/12/2017
- Category: Management: leadership & motivation
- ISBN: 9781925716320
- Paperback / softback from £27.50