Communication for Behavior Change : Volume II: Writing and Producing for Television and Film Paperback / softback
by Esta de Fossard, John Riber
Part of the Communication for Behavior Change series
Paperback / softback
Description
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:• Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience• Create characters that represent and attract the target audience• Introduce subtle and convincing ways to improve the standard of living of the audience• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately
Information
-
Item not Available
- Format:Paperback / softback
- Pages:252 pages
- Publisher:SAGE Publications India Pvt Ltd
- Publication Date:01/12/2015
- Category:
- ISBN:9789351501688
Information
-
Item not Available
- Format:Paperback / softback
- Pages:252 pages
- Publisher:SAGE Publications India Pvt Ltd
- Publication Date:01/12/2015
- Category:
- ISBN:9789351501688