Winning At Innovation : The A-to-F Model, Paperback / softback Book

Winning At Innovation : The A-to-F Model Paperback / softback


Innovation is a responsibility normally assigned to R&D departments but this is not enough.

Companies need a systematic framework so innovation can occur at different levels of the organization.

The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.


  • Format: Paperback / softback
  • Pages: 272 pages, XX, 272 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business innovation
  • ISBN: 9781137479174

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