The Advertising Agency (RLE Marketing) : Procedure and Practice PDF
by Floyd Y. Keeler, Albert E. Haase
Part of the Routledge Library Editions: Marketing series
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Description
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:314 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317638568
Other Formats
- Hardback from £140.00
- Paperback / softback from £42.35
- EPUB from £34.82
Information
-
Download - Immediately Available
- Format:PDF
- Pages:314 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317638568
