In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.
Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry.
This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
- Format: Paperback / softback
- Pages: 576 pages
- Publisher: Wolters-Noordhoff B.V.
- Publication Date: 01/12/2015
- Category: Retail sector
- ISBN: 9789001807924
- Hardback from £115.00