Retail Marketing Paperback / softback
by Frank Quix, van der Kind Rob
Part of the Routledge-Noordhoff International Editions series
Paperback / softback
Description
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.
Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry.
This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:576 pages
- Publisher:Wolters-Noordhoff B.V.
- Publication Date:26/03/2015
- Category:
- ISBN:9789001807924
Other Formats
- PDF from £68.83
- EPUB from £68.83
- Hardback from £150.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:576 pages
- Publisher:Wolters-Noordhoff B.V.
- Publication Date:26/03/2015
- Category:
- ISBN:9789001807924
