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Retail Marketing, Paperback / softback Book

Retail Marketing Paperback / softback


In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.

Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry.

This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.


  • Format: Paperback / softback
  • Pages: 576 pages
  • Publisher: Wolters-Noordhoff B.V.
  • Publication Date:
  • Category: Retail sector
  • ISBN: 9789001807924

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