Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA, Hardback Book

Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA Hardback

Description

Star-Spangled Soccer traces the development of soccer in the USA.

It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.

Information

  • Format: Hardback
  • Pages: 330 pages, XIV, 330 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780230239739

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