Marketing in Developing Countries Hardback
Edited by G. S. Kindra
Part of the Routledge Library Editions: Marketing series
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries.
They consider state enterprises, marketing education, birth control and comparative marketing models.
- Format: Hardback
- Pages: 272 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 22/08/2014
- Category: Sales & marketing
- ISBN: 9781138792531