Marketing in Developing Countries, Hardback Book

Marketing in Developing Countries Hardback

Edited by G. S. Kindra

Part of the Routledge Library Editions: Marketing series

Description

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries.

They consider state enterprises, marketing education, birth control and comparative marketing models.

Information

  • Format: Hardback
  • Pages: 272 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138792531

£110.00

 
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