Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing Paperback / softback
by Gabriel Steinhardt
Part of the SpringerBriefs in Business series
Paperback / softback
Description
This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price.
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:52 pages, 16 Illustrations, black and white; XIII, 52 p. 16 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:19/02/2019
- Category:
- ISBN:9783030107338
Information
-
Item not Available
- Format:Paperback / softback
- Pages:52 pages, 16 Illustrations, black and white; XIII, 52 p. 16 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:19/02/2019
- Category:
- ISBN:9783030107338
