Electronic Commerce Paperback
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce.
Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry.
The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more.
In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
- Format: Paperback
- Pages: 640 pages
- Publisher: Cengage Learning, Inc
- Publication Date: 07/05/2014
- Category: E-commerce: business aspects
- ISBN: 9781285425436
- Paperback from £121.00