Electronic Commerce, Paperback Book

Description

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce.

Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry.

The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more.

In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Information

  • Format: Paperback
  • Pages: 640 pages
  • Publisher: Cengage Learning, Inc
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9781285425436

Other Formats

£55.99

£52.99

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Gary Schneider   |  View all