Guerrilla Advertising 2 : More Unconventional Brand Communications Paperback
by Gavin Lucas
Advertising is changing fast, in order to hold its own in an ever-changing media landscape.
The traditional channels of TV, press and poster simply won't reach some target audiences.
Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more.
This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.
Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York.
Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
- Format: Paperback
- Pages: 192 pages, 285 colour illustrations
- Publisher: Laurence King Publishing
- Publication Date: 05/09/2011
- Category: Advertising
- ISBN: 9781856697477