Marketing, Paperback / softback Book

Description

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time.

The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.

Information

  • Format: Paperback / softback
  • Pages: 448 pages, 448 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780333987896

Other Formats

£48.99

£45.25

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Geoff Lancaster   |  View all