Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers Paperback / softback
by Geoffrey A. (President of The Chasm Group in Palo Alto, California) Moore
Paperback / softback
Description
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market.
Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:01/08/1998
- Category:
- ISBN:9781841120638
£18.00
£15.79
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:240 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:01/08/1998
- Category:
- ISBN:9781841120638