Crossing the Chasm : Marketing and selling technology products to mainstream customers Paperback / softback
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market.
Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
- Format: Paperback / softback
- Pages: 238 pages
- Publisher: John Wiley and Sons Ltd
- Publication Date: 01/08/1998
- Category: Sales & marketing
- ISBN: 9781841120638