Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge Paperback
Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times.
This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy.
All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.
- Format: Paperback
- Pages: 262 pages
- Publisher: John Wiley and Sons Ltd
- Publication Date: 01/01/1998
- Category: Business strategy
- ISBN: 9781900961585