Adding Value : Brands and Marketing in Food and Drink, Hardback Book

Adding Value : Brands and Marketing in Food and Drink Hardback

Edited by Geoffrey G. (Harvard Business School, USA) Jones, Nicholas J. Morgan

Part of the Routledge Library Editions: Marketing series

Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Information

  • Format: Hardback
  • Pages: 364 pages
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781138793668

£120.00

 
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