Platform Revolution : How Networked Markets Are Transforming the Economyand How to Make Them Work for You, Paperback Book

Platform Revolution : How Networked Markets Are Transforming the Economyand How to Make Them Work for You Paperback

Description

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model.

Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace.

It provides the essential guide to unlocking the potential of an economic landscape transformed.

Information

  • Format: Paperback
  • Pages: 352 pages
  • Publisher: WW Norton & Co
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9780393354355

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Also by Geoffrey G. Parker