Scenario Thinking : Practical Approaches to the Future Hardback
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience.
The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
- Format: Hardback
- Pages: 192 pages, XVI, 192 p.
- Publisher: Palgrave Macmillan
- Publication Date: 03/05/2011
- Category: Business strategy
- ISBN: 9780230271562