Brand Aesthetics, Hardback Book


Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.

Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.


  • Format: Hardback
  • Pages: 230 pages, XVI, 230 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780230336735



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