Brand Aesthetics, Hardback Book

Description

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.

Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Information

  • Format: Hardback
  • Pages: 230 pages, XVI, 230 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780230336735

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