Successful Social Media and Ecommerce Strategies in the Wine Industry Hardback
Edited by Gergely Szolnoki, Liz Thach, Dani Kolb
This book focuses on principles and practices in digital wine marketing.
By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
- Format: Hardback
- Pages: 168 pages, XIV, 168 p.
- Publisher: Palgrave Macmillan
- Publication Date: 18/12/2015
- Category: E-commerce: business aspects
- ISBN: 9781137602978