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Successful Social Media and Ecommerce Strategies in the Wine Industry, Hardback Book

Successful Social Media and Ecommerce Strategies in the Wine Industry Hardback

Edited by Gergely Szolnoki, Liz Thach, Dani Kolb

Description

This book focuses on principles and practices in digital wine marketing.

By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Information

  • Format: Hardback
  • Pages: 168 pages, XIV, 168 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9781137602978

£45.00

£34.85

 
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