Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Planning Advertisements, PDF eBook

Planning Advertisements PDF

Part of the Routledge Library Editions: Advertising series

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

The purpose of every advertisement is to sell the thing which it advertises.

Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

Information

Other Formats

Save 10%

£42.99

£38.69

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information

Also in the Routledge Library Editions: Advertising series  |  View all

Advertising Explained

£42.99

£38.69

Add to Basket

Outdoor Advertising

£42.99

£38.69

Add to Basket

Commercial Advertising

£42.99

£38.69

Add to Basket

Routledge Library Editions: Advertising

£675.00

Add to Basket