Modern Competitive Strategy Paperback / softback
by Gordon Walker, Tammy Madsen
Paperback / softback
Description
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope.
It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels-undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience.
To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline.
Furthermore, it is flexible in its fit to course length - module, quarter, or semester.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:416 pages, 53 Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:16/02/2015
- Category:
- ISBN:9781259181207
Other Formats
- Paperback from £39.49
- Paperback / softback from £46.69
Information
-
Out of stock
- Format:Paperback / softback
- Pages:416 pages, 53 Illustrations, unspecified
- Publisher:McGraw-Hill Education
- Publication Date:16/02/2015
- Category:
- ISBN:9781259181207