The Classic Guide to Business Communications . . . Updated for a New Generation of Media-Savvy LeadersEven with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world.
According to top executive coach Granville Toogood, "Wonderful things happen when people talk face-to-face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation-and get results."An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E.
Osgood Professor of American foreign policy at Johns Hopkins University'sSchool of Advanced International Studies"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President's Organization"The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group"Granville Toogood is a transformational teacher and coach.
His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group"Makes the capable business person more capable, more successful, and definitely more confident." -- Martha StewartCorporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.Using his proven step-by-step system, you can:Position yourself as a leader in your industry.Command any venue and compel any audience.Use the "8-second rule" to make a strong first impression.Speak with the confidence of a CEO.Outperform in any presentation. Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success.
In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how todeal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.