Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Murrow'S Cold War : Public Diplomacy for the Kennedy Administration, Hardback Book

Murrow'S Cold War : Public Diplomacy for the Kennedy Administration Hardback

Hardback

Description

In March 1961, America's most prominent journalist, Edward R.

Murrow, ended a quarter-century career with the Columbia Broadcasting System to join the administration of John F.

Kennedy as director of the United States Information Agency (USIA).

Charged with promoting a positive image abroad, the agency sponsored overseas research programs, produced documentaries, and operated the Voice of America to spread the country's influence throughout the world.

As director of the USIA, Murrow hired African Americans for top spots in the agency and leveraged his celebrity status at home to challenge all Americans to correct the scourge of domestic racism that discouraged developing countries, viewed as strategic assets, from aligning with the West. Using both overt and covert propaganda programs, Murrow forged a positive public image for Kennedy administration policies in an unsettled era that included, the rise of the Berlin Wall, the Cuban Missile Crisis, and support for Vietnam's Ngo Dinh Diem.

Murrow's Cold War tackles an understudied portion of Murrow's life, reveals how one of America's most revered journalists improved the global perception of the United States, and exposes the importance of public diplomacy in the advancement of U.S. foreign policy.

Information

£23.99

£18.35

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information