Industrial Design, Competition and Globalization, Hardback Book

Industrial Design, Competition and Globalization Hardback

Edited by Grete Rusten, John R. Bryson

Description

Economic activities are becoming increasingly globalised.

One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness.

This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

Information

  • Format: Hardback
  • Pages: 250 pages, XIII, 250 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Product design
  • ISBN: 9780230203495

£72.00

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