Industrial Design, Competition and Globalization Hardback
Edited by Grete Rusten, John R. Bryson
Economic activities are becoming increasingly globalised.
One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness.
This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
- Format: Hardback
- Pages: 250 pages, XIII, 250 p.
- Publisher: Palgrave Macmillan
- Publication Date: 19/11/2009
- Category: Product design
- ISBN: 9780230203495