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Dealmaking : The New Strategy of Negotiauctions, Paperback / softback Book

Dealmaking : The New Strategy of Negotiauctions Paperback / softback

Description

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations.

Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations.

Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company.

Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title Negotiauctions.

Information

  • Format: Paperback / softback
  • Pages: 256 pages
  • Publisher: WW Norton & Co
  • Publication Date:
  • Category: Business negotiation
  • ISBN: 9780393339956

£12.99

£10.65

 
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