Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple Hardback
Entrepreneurship is not a calling only for the selected few.
Creative work and economic self-realization are goals that anyone can pursue.
Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone.
Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company.
This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups.
Gunter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany.
A growing number of companies uses Professor Faltin's principles successfully.
Featuring practical examples of successful companies, Gunter Faltin shows how anyone can refine an idea to create a new company.
By combining components that already exist, a small start-up founder could even challenge the big companies.
- Format: Hardback
- Pages: 216 pages
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication Date: 16/10/2018
- Category: Entrepreneurship
- ISBN: 9789813234611