Selling The Invisible : A Field Guide to Modern Marketing Paperback / softback
by Harry Beckwith
Paperback / softback
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
SELLING THE INVISIBLE covers service marketing from start to finish.
Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Little, Brown & Company
- Publication Date:03/05/2012
- Category:
- ISBN:9780446672313
£14.99
£12.79
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Little, Brown & Company
- Publication Date:03/05/2012
- Category:
- ISBN:9780446672313