Selling The Invisible : A Field Guide to Modern Marketing Paperback / softback
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
SELLING THE INVISIBLE covers service marketing from start to finish.
Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
- Format: Paperback / softback
- Pages: 256 pages
- Publisher: Little, Brown & Company
- Publication Date: 20/03/2012
- Category: Business strategy
- ISBN: 9780446672313