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Selling The Invisible : A Field Guide to Modern Marketing, Paperback / softback Book

Selling The Invisible : A Field Guide to Modern Marketing Paperback / softback


SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.

SELLING THE INVISIBLE covers service marketing from start to finish.

Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees


  • Format: Paperback / softback
  • Pages: 256 pages
  • Publisher: Little, Brown & Company
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780446672313

Also by Harry Beckwith