Developing a Business Case, Paperback Book


How do you decide the best course of action for your company to take advantage of new opportunities?

You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders.

You'll learn to - Clearly define the opportunity you'll want to address in your business case - Identify and analyze a range of alternatives - Recommend one option and assess its risks - Create a high-level implementation plan for your proposed alternative - Communicate your case to key stakeholders


  • Format: Paperback
  • Pages: 128 pages
  • Publisher: Harvard Business Review Press
  • Publication Date:
  • Category: Management decision making
  • ISBN: 9781422129760



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