Principles of Marketology, Volume 2 : Practice, Hardback Book

Principles of Marketology, Volume 2 : Practice Hardback


Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.

Then the modern marketology and its developments in the future are discussed.

At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.


  • Format: Hardback
  • Pages: 703 pages, 3 Illustrations, color; 267 Illustrations, black and white; XLIV, 703 p. 270 illus., 3 il
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781137579805

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by Hashem Aghazadeh