Market Management and Project Business Development EPUB
by Hedley Smyth
EPUB
Description
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Information
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Download - Immediately Available
- Format:EPUB
- Pages:336 pages, 11 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:25/09/2014
- Category:
- ISBN:9781134506408
Other Formats
- PDF from £46.79
- Hardback from £130.00
- Paperback / softback from £51.99
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:336 pages, 11 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:25/09/2014
- Category:
- ISBN:9781134506408