Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Strategies for Electronic Commerce and the Internet, Hardback Book

Strategies for Electronic Commerce and the Internet Hardback

Part of the Strategies for Electronic Commerce and the Internet series

Hardback

Item not Available

Description

A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce.

The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology.

The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

Information

Save 4%

£9.95

£9.55

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information