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Marketing in the 21st Century : Concepts, Challenges and Imperatives, Paperback / softback Book

Marketing in the 21st Century : Concepts, Challenges and Imperatives Paperback / softback

Paperback / softback

Out of stock

Description

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges.

The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions.

Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:336 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138707696

Other Formats

£36.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:336 pages
  • Publisher:Taylor & Francis Ltd
  • Publication Date:
  • Category:
  • ISBN:9781138707696