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The Soul of Anime : Collaborative Creativity and Japan's Media Success Story, Paperback / softback Book

The Soul of Anime : Collaborative Creativity and Japan's Media Success Story Paperback / softback

Part of the Experimental Futures series

Paperback / softback

Description

In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon.

Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios-such as Madhouse, Gonzo, Aniplex, and Studio Ghibli-Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity.

He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries-including those that produce film, television, manga (comic books), and toys and other licensed merchandise-and connects fans to the creators of anime.

For Condry, this collective social energy is the soul of anime.

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