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Brilliant Marketing Plans : What to know and do to make a successful plan, Paperback / softback Book

Brilliant Marketing Plans : What to know and do to make a successful plan Paperback / softback

Part of the Brilliant Business series

Description

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.

Information

  • Format: Paperback / softback
  • Pages: 272 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780273756293

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£9.39

 
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