Brilliant Marketing Plans : What to know and do to make a successful plan Paperback / softback
by Ian Linton
Part of the Brilliant Business series
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.
Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.
- Format: Paperback / softback
- Pages: 272 pages
- Publisher: Pearson Education Limited
- Publication Date: 25/08/2011
- Category: Sales & marketing management
- ISBN: 9780273756293
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