Festival and Events Management Paperback / softback
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
- Format: Paperback / softback
- Pages: 440 pages
- Publisher: Taylor & Francis Ltd
- Publication Date: 17/10/2003
- Category: Management & management techniques
- ISBN: 9780750658720